Social media marketing is a great way to build traffic to your website and get your company out there. Sometimes, a fresh approach is all you need to enjoy renewed success. You will reach a broader audience with this cost-effective, accessible form of media. There are some basic steps provided here that offer a good starting point for your social media marketing effort.
Use Youtube videos to help attract potential customers to your site. YouTube users are generally better leads because they have generally already seen a video you have posted, and won’t click on your links unless they like what they see. The more visitors who come to your site with knowledge of your products will help increase sales.
Use both email marketing and social media marketing. Place Twitter or Facebook buttons on your emails and let your customers know you will personally respond on these sites. It is also possible to get people to sign up for your newsletter by including a link that leads people to visit the registration page.
Add buttons to your social media profiles everywhere, as well as an RSS feed of your updates if you wish. At a minimum, these buttons should appear on your company site, your blog, and email and forum signatures. You should also add links to your other profiles on social networks and encourage people to find you on more than one site.
Your LinkedIn page can take advantage of a blog feed application to display your blog posts. When you post an article it makes your LinkedIn appear updated. You can save time in this way, and you will get greater exposure by posting to both LinkedIn and to your blog.
Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. Offer relevant information about upcoming sales promotions or grand openings. You can also have coupons available only on your pages. If you want customers to add you on Facebook, you must give them compelling reasons to read your page.
Be flexible in how often your page is updated. If you are in the midst of a product launch, your followers will expect you to update many times per day. Normally, you should update your content and blog posts four or five times per week.
The sky is the limit when using social media to market your business. For instance, you could offer an endless variety of deals and coupons if you want to create a buzz. This will create a sense of urgency and fans will be more inclined to pay attention to your social media profiles because they do not want to miss out on a deal. These kinds of deals are also more likely to go viral.
Stop updating your Facebook page for the day if you’ve made three posts. Studies confirm that readers and potential customers feel annoyed and overwhelmed when companies constantly issue updates, all day long. Think about your updates carefully and restrict yourself to a maximum of three updates or postings in a single day.
If you are using social media as a marketing tool, provide some good incentives, but do not be pushy. People do not like feeling pushed into buying something. Post an incentive in the form of a perk or sale each week at a time when customers will be most likely to find them. This gets your consumers some discounts, while not feeling they’ve been spammed or having something forced onto them.
Create new content frequently, and update it often. Offer visitors something interesting to anticipate and something on which they can rely. Make a schedule outline for posting or join an auto updating service. That way, you never fail to stay in the forefront of potential customers’ minds.
It’s possible to get more success in social media marketing and make it very effective. Try to focus on the most popular social media websites such as Twitter, Google Plus and Facebook. If you target your efforts, sharply tailored initiatives can be crafted, increasing your chances of expanding your business and getting more sales.
Brainstorm options to simplify the ability of your clients to pass your information to their friends. You should always include a Facebook share button on the top or bottom of your posts. Although this might take up some of your time, it is definitely worth it in the end.
Make sure that your Twitter account is automated so that you can keep up interest on it. You can set up automation with your Twitter so you can auto-tweet the blog posts of others. Search for blogs that post relevant content that you share with the people who follow you. This will increase the incentive for your readers to visit your site.
Adding a social media component to your business marketing plan is very simple; just do it. Remember that you can refine your techniques and improve your results by accumulating more knowledge once your campaign is under way. You must constantly work at this in order to reap the rewards; be sure to keep your information current and update profiles on a consistent basis.