It’s imperative that you only contact people who are interested when using email promoting. One of the fastest ways to destroy the trust of your customers is to spam them with unwanted email. Continue on for some helpful email promoting tips that show you how to get people to subscribe to your email list.
Never send out emails that are unsolicited. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Email only those you know. Mailing people who are not familiar with you or your product can look like spam. They’ll be wondering if they know of you from somewhere and whether they care about what you’re attempting to sell to them. They may just delete your message; what a waste of time!
Make use of A/B testing for variations on your subject lines. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. You can learn which subject wording is most influential in getting your customer base to open your messages.
Keep your emails consistent. Be consistent in your emails, using the same colors, and always including the company logo. See to it that the font you’re using is readable. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Familiarity is vital in any business, more importantly in e-mail marketing.
By now you should know the importance of making sure that your customers have elected to receive emails from you. Doing otherwise can cost you not only customers, but your reputation as well. Use the advice you have read in this article to ensure that the right people are receiving emails from you.