A lot of people automatically think of spam when they hear of email marketing and are not open minded to it. It’s up to you to create email campaigns which are so enjoyable for your customer that they not only look at them, but they also act on it. Read this article to find out how to design the best e-mail marketing campaign possible.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. These types of emails will provide your customers real value and encourage them to tell their friends about your company. In fact, referral programs are great in growing both your customer base and email base.
Make sure that you have an unsubscribe link that is easily visible within your emails. Don’t make it difficult to find. You want your clients to feel as though they are in power and not being coerced.
Review some real-life spam for pointers on what you should never do. Get a free account and post your email address and you will get spammed. Learn what these emails do wrong and adjust your emails accordingly. Taking measures to keep you from spammers can boost your brand’s credibility.
Occasionally mix up your format for a more personal touch. If your email marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.
Remember what you learned in this article, and use it to create a powerful email campaign, always thinking about your customers. Find out what people want to see. Or, what they will like to read. How will you get sales based off of those desires? Use the information from this article to get your business moving.