There is so many factors to consider when starting a mobile marketing plan that you might not know where to start. This article’s tips will turn you into a better mobile marketer.
You need a solid database. Don’t just add cell numbers to your marketing database via your mobile. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Do not send pointless messages to your customers. Always have something important to say when you message them. Mobile marketing has been known to fail when businesses become too casual with their text messages. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Mobile marketing demands short, concise, and direct messages to consumers.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. For even more objective input, you may want to consider paying for outside testing services.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Though a variety of mobile marketing strategies exist, many are similar at their core. The differences between the different methods is mainly in the technology and application. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.